With the introduction of social media, direct marketing and direct selling have become even more popular. Forming connections with people is now easier than ever, making each of these types of direct contact possible on a larger scale. Who would have thought that spatulas and redox molecules would be sold directly? Many times, direct marketing and direct selling get lumped into the same category since there is some overlap between the two practices. There are, however, 4 notable differences that set these two apart.
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